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From a House of Brands - Flowserve hits the branding bull's-eye with dual strategy

Date Posted: Friday, October 06, 2006

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Start with more than 50 heritage brands. Add a long line of highly engineered products with life cycles of up to 50 years.

Now, picture hundreds of offices, thousands of employees, and sales channels in more than 50 countries. For final measure, throw it all under the umbrella of a newly formed company that combines vast business experience and expertise with industry-leading brand names dating back as far as the 1800s.

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